Product and Marketing Management
The Brainmates Product Management Framework brings together established methodologies such as Design Thinking, Agile Thinking and offers a fresh approach that enables companies to create products and services customers love.
Using this Framework, an ‘idea’ is shepherded from Innovation, to Business selection, through to Development, Marketing and lastly Operations to become a market ready product or service.
Underpinning this approach is the belief that customers are the centre of every profitable opportunity.
Brainmates set out to create a practical, streamlined Product Management Framework for medium and large organisations applying:
100 years of collected, ‘hands on’ Product Management and Business experience,
Knowledge and information gained from academic literature and study,
An understanding of organisational culture,
Our involvement in disrupted and dynamic markets and organisations,
On-going, healthy debates amongst our peers and thought leaders.
Positioning Your Product For Success (Workshop)
Product positioning is an important part of a product management strategy. It helps buyers and users understand where a product ‘fits’ in...
Certified Product Manager
The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the...
Certified Product Marketing Manager
The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the...
Certified Product Management Boot Camp
A combined course to achieve both Certified Product Manager and Certified Product Marketing Manager.
Certified Brand Manager® (CBM®)
Certified Brand Manager covers the roles and responsibilities of brand management
Introduction to Product Management
One-day interactive course designed to arm those wanting to work more effectively with Product Managers with the appropriate language and key...
Essentials of Product Management
This course teaches participants an effective method for uncovering and testing lucrative market opportunities and a practical method for...
Practical Agile for Product Management
The Practical Agile for Product Management course is an interactive one-day course for experienced product professionals who want a solid...
AIPMM CPM Exam Prep Workshop
The CPM is a globally recognised credential that represents an individual’s adherence to standards of excellence and a way to demonstrate a...
Product Marketing For Professionals
This course will help participants position their products and increase the awareness of the value of their products in the right markets.
Financial Fundamental For Product Marketers
To arm Product Marketers with the language and a more thorough understanding of key financial concepts.
Stakeholder Management for Product Managers
This course has been designed using Brainmates’ best practice Product Management framework and is delivered by two Psychologists with 30+ years...
Analytics & Customer Portfolio Management
This course provides knowledge and skills for statistical consulting on how companies successfully apply Analytics to manage large portfolios of...
Marketing Mixed Modeling
This course provides a solid understanding of marketing variables such as pricing, point of sale,
advertising, promotion and product to sales...
This course provides a solid understanding of how to utilize the Market Intelligence approach and tools to develop an action plan for bridging...
Human Resource Intelligence and Analytics
Deeper understanding about HR Analytics, its applications, capabilities, and insights for a more streamlined