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Stakeholder Management for Product Managers
 
Description
 
This course has been designed using Brainmates’ best practice Product Management framework and is delivered by two Psychologists with 30+ years of experience in Neuroscience, Design Thinking and Product Management.
 
Participants will learn to cultivate and practically apply effective people skills in a broad range of scenarios. This includes project teams, working with other functional areas and working with other levels of management to gain approval and support.
 
Strategies taught are based upon psychology and neuro-scientific research designed to enhance relationships with stakeholders and improve the way participants communicate about their products.
 
 
Objectives

Participants will learn:

  • Develop an increased awareness of the essential nature of stakeholder relationships and which ones are essential to a products’ success.
  • Gain skills and tools to understand stakeholders’ needs and foster strong, collaborative and effective relationships.
  • Enhance understanding of the essential nature of conflict and explore tools for managing conflict that arise when differing stakeholder needs do not align during the product delivery life cycle.
  • Learn what methods of engagement are most effective for different stakeholders.
  • Learn to influence without authority.
  • Be a better advocate for your product both internally and externally.
 
Business Benefits
  • More harmonious relationships between Product Professionals and their stakeholders who build, market, sell and support their product.
  • Increased organisational efficiency, open communication channels and transparency between key personnel.
  • More effective collaboration within product teams and functional areas.
 
Product Management Challenges
 
This course addresses the following common challenges:
  • Difficulties achieving product success without direct authority over delivery teams.
  • Problems engaging a multitude of stakeholders at different stages of the product delivery life cycle, from Ideation to Product Launch.
  • Obstacles obtaining resources from stakeholders during the development cycle.
  • Slowdown of the product delivery process when stakeholders do not review and approve documentation on time.
  • High degree of uncertainty when managing complex and long-term stakeholder relationships.
 
Product Professionals who want to successfully develop and launch products in competitive markets need to understand the importance of carefully managing stakeholder
  • Juggling unrealistic stakeholder requests, opinions or competing agendas that adversely affect the final product.
  • Difficulties articulating and delivering key product information and insights to stakeholders.
Unaddressed, these challenges can lead to delayed product launches and poor business outcomes.
 
 
Who Should Attend?
 
Product Professionals including; Product Managers, Technical Product Managers, Product Marketers, Product Analysts, User Experience Practitioners, Producers, Business Analysts, Product Owners, Project Managers
 
 
For more information on course module, please refer to our brochure.
 
 
Download Course Brochure Course Schedule
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