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Certified Product Management Boot Camp
 
OVERVIEW
 
As a product manager or product marketing manager, you are essentially the CEO of your product or product line; coordinating the  development, sales, marketing, and finance priorities, to name a few. You hold the ultimate responsibility for your product's success. That's a tall order. As one AIPMM Certification Survey respondent stated, "A successful product manager can not only help direct the path of the product, but can also direct the path of the company."
 
Regardless of the industry, you as a product professional need a standard set of skills and knowledgebase from which to draw. The AIPMM certification program sets the standard with proven methods and processes, rather than relying on any particular methodology.
 
 
LEARNING OUTCOMES
 
Upon completion of this workshop, participants will be able to:
  • Optimize the marketing strategy for your products, manage products during the first half of product cycle
  • Ensure smooth transition to production
  • Optimize commercialization
  • Develop strategic marketing functions throughout the product lifecycle
  • Create & execute the marketing plan & budget 
  • Manage deliverables & campaigns 
  • Drive customer acquisition & revenue
  • Assess the market, competition & trends 
  • Translate insights into compelling business opportunities
 
 
TARGET AUDIENCE
 
This course is designed for anyone responsible for creating and aligning the product strategy with the business strategy to maximize the profitability of a company’s product portfolio or for anyone involved in the marketing and branding function for goods and services, including pricing, sales orientation and communications strategy maximize the profitability of a company’s product portfolio.
 
  • Product Managers, Directors and Vice Presidents of Product Management
  • Executives, Strategic planners, and others who manage product portfolios and corporate strategy
  • Development Managers and Leaders looking to move into or interfacing with Product Management
 
OUTLINES
 
Day 1 (CPM®  & CPMM®) 
  • Overview
  • Exam Guidelines
  • Introduction
  • Product Lifecycle Management Process
  • New Product Development
  • Commercialization
  • Strategic Planning
  • Practice Questions

Day 2 (CPM®)

  • Value Creation
  • Product Management Toolbox
  • Understanding Goods & Services
  • Market Research
  • Marketing Mix
  • Practice Questions

Day 3 (CPM®)

  • Product Decisions
  • Product Positioning
  • Pricing Strategies
  • Exam Review
  • Practice Questions
  • CPM® Certification Exams 
Day 4 (CPMM®)
  • Market Research
  • Product Management Toolbox
  • Understanding Goods & Services
  • Marketing Mix
  • Branding

Day 5 (CPMM®)

  • Marketing Process
  • Pricing
  • Exam Review
  • Practice Questions
  • CPMM® Certification Exams 

For more information on course module, please refer to our brochure.

 

 

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