Positioning Your Product For Success (Workshop)
Product positioning is an important part of a product management strategy. It helps buyers and users understand where a product ‘fits’ in terms what it offers, and how it compares with competing products
This introductory workshop is designed to provide product management, marketing and business development professionals with the knowledge and skills to establish market awareness and position their products effectively in new markets.
-Understand your customers’ needs and purchasing behaviour
-Set clear product positioning goals and objectives
-Learn about great value proposition to increase your products’ value and attractiveness
-Build greater market awareness through a multi-channel approach
-Overview of Product Positioning and Establish your Current Persona for Buyers and Users of Your Products
-Creating Your Customers’ Buying and Users Persona for the new Market Segments
-Establish your Current Marketing Position for Your Product
-Understand Product Positioning and how to plan for the positioning strategy
-Building a successful Product Positioning for your Market Segment.
-Product marketing directors and managers
-Corporate marketing managers
-Demand generation managers
-Marketers of all levels working at large companies
-Business leaders working at start-ups or small companies
Date: 25 July 2016 (Monday)
Venue: Progreso Training
67 Ubi Road 1 Oxley Bizhub
#07-10 (Lobby Lift 1) Singapore 408730
Time: 9am to 5pm
Fee: $428 (Inclusive GST)
Early Bird Fee (register before 30 June 2016): $374.50 (Inclusive GST)
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Please contact Progreso Training @ 1800 776 4737 (1800 PROGRESO) | firstname.lastname@example.org for more information.
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