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Certified Product Marketing Manager

Description

This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition.  It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential.  It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review.  It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.

Objectives
  • Optimize commercialization
  • Develop strategic marketing functions throughout the product lifecycle
  • Create & execute the marketing plan & budget 
  • Manage deliverables & campaigns 
  • Drive customer acquisition & revenue
  • Assess the market, competition & trends 
  • Translate insights into compelling business opportunities
 
Course Pre-Requisites
  • At least one year of experience in the field of product management (or its equivalency)
  • Completed an acceptable course of study
  • Must be an AIPMM member
     

Course Outline

Day 1 
  • Overview
  • Exam Guidelines
  • Product Management and Marketing
  • Marketing Mix
  • Seven Phase Product Management Framework
  • New Product Development
  • Commercialization
  • Practice Questions
Day 2
  • Understanding Goods & Services
  • Understanding Brands Strategy
  • Market Research
  • Buyer Behaviour
  • Product Positioning
  • Practice Questions
Day 3
  • Marketing Process
  • Marketing Communications
  • Integrated Marketing Communications
  • Distribution Channels
  • Exam Review
  • Practice Questions
  • CPMM® Certification Exam

For more information on course module, please refer to our brochure.

 

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